T65 Mailers and Letters Now Available in LeadCENTER

We're excited to announce that Turning 65 (T65) mailers and letters are now available in LeadCENTER, providing you with powerful new tools to connect with consumers at a critical decision point in their Medicare journey.

These professionally designed materials help address common questions first-time Medicare enrollees face, positioning you as a trusted local resource.

What's Included

The new T65 campaign materials feature:

• Professional "Welcome to the 65 Club" messaging that resonates with new Medicare-eligible consumers
• Clear, straightforward language that addresses key questions prospects have about Medicare
• A consumer-friendly approach that emphasizes your role as a local, accessible expert
• Compliance-approved content ready for immediate use

How to Access

You can access these materials inside of LeadCENTER.

Navigate to the Campaigns tab in LeadCENTER and create a new Custom Ad Campaign. Choose Health (the options are Life or Health), and scroll until you see the T65 Mailer or Letter option. You can select what imagery you want, your target location and date in which the individual turns 65, and place your order.

We're Here to Help You

These materials arrive at an optimal time for connecting with T65 prospects who are:

• Navigating Medicare for the first time
• Seeking trustworthy guidance through the enrollment process
• Looking for personalized support with their coverage decisions

By leveraging these mailers and letters, you can establish yourself as a valuable resource during this significant transition in your prospects' lives.

We remain committed to enhancing your marketing efforts and helping you serve more Medicare consumers effectively.

These new T65 materials represent another step in our ongoing effort to provide you with the tools needed for success in the senior market.

For agent use only. Not for public distribution.